… + child care =
A summer of interning with the Dorel Juvenile Group design team in Foxborough, MA brought me on to a number of different projects across mediums. Spanning instructional videos and social graphics, necessitating a shifting collaboration of image and video editing, I was able to experience a fair share of Dorel’s typical graphics work in the industry of child care products.
While a few projects involved touching up pre-existing photographs or packaging dielines, the most prominent category I operated in was the field of motion graphics.
The official logo for the company I interned with on these projects (not designed by Michael Foote).
Each product video shared the same general goal of exhibiting specific features and compatibilities of a respective stroller or seat sold by one of Dorel’s partner brands. I was given the open framework to build new videos on the basis of prior product videos. This helped maintain the previously established visual character constructed for each partner company while enabling me to expand the visual style with my own ideas.
Given the wide range of specific products Dorel would be helping sell through this type of video, some projects naturally showcased more variations and traits than others. Perfecting the timing of an element’s motion across the screen was pivotal in order to keep the motions timed to the selected music track (leaving the final cut within a strictly set window of time). The sometimes lengthy creative process would led to simple yet effective marketing tools for items that needed to quickly prove their reliability and child-friendliness.
Every layer of text and image was repeatedly reviewed and refined to ensure maximized accessibility for the sake of clear presentation of information.
Occasionally brand constraints would open up to other unique opportunities, spawning vibrant graphics such as this set aligning of product feature images. These would sit on the listing page for an app in respective mobile phone app stores.